Insight Signals

Signal rules watch projection-backed metrics, detect business states, and route the operator into the right drill-down.

Current contract: Core

Open Reports Active Alerts 2 Read-only demo

Product boundary: Reports are for analysis and drill-down. Insights is the detection layer that raises signals and routes the operator to the right surface.

Plan boundary: This workspace only shows rules and destinations allowed by the Core contract.

Demo mode: This preview shows the rules and signal catalog included in the selected plan. Editing, testing, and rule creation stay disabled in public demo mode.

All Signal Rules

Rule	Category	Severity	Status	Priority	Triggers	Last Triggered	Actions
High Churn Rate high_churn Alert when customer churn exceeds healthy benchmark	Churn Next: Retention Crystal Ball	WARNING	Enabled	80	8 times	2026-06-15 19:18	Open Retention Crystal Ball
MRR Decline mrr_decline Alert when MRR decreases compared to previous period	Revenue Next: Revenue Trends	CRITICAL	Enabled	50	7 times	2026-06-15 16:18	Open Revenue Trends
Failed Payments Spike failed_payments_spike Alert when payment failures exceed normal levels	Payments Next: Failed Payments	WARNING	Enabled	70	6 times	2026-06-15 13:18	Open Failed Payments
Revenue Concentration Risk revenue_concentration_risk Alert when revenue depends heavily on few customers	Concentration Risk Next: Revenue Concentration	WARNING	Enabled	60	5 times	2026-06-15 10:18	Open Revenue Concentration
Fake Growth Warning fake_growth Alert when growth is offset by high churn	Composite Next: Action Center	CRITICAL	Enabled	40	4 times	2026-06-15 07:18	Open Action Center
Steep MRR Decline mrr_decline_steep MRR dropped more than 20% compared to previous period	Revenue Next: Revenue Trends	CRITICAL	Enabled	20	3 times	2026-06-15 04:18	Open Revenue Trends
ARR Stagnation arr_stagnation ARR flat for 3+ months	Revenue Next: Revenue Trends	INFO	Enabled	150	2 times	2026-06-15 01:18	Open Revenue Trends
MRR Volatility mrr_volatility MRR fluctuating significantly month over month	Revenue Next: Revenue Trends	WARNING	Enabled	80	1 time	2026-06-14 22:18	Open Revenue Trends
Low Annual Plan Adoption annual_plan_low Less than 20% of subscriptions are annual	Revenue Next: Revenue Trends	INFO	Enabled	200	1 time	2026-06-14 19:18	Open Revenue Trends
Retention Rate Drops retention_drops Retention rate below 90%	Retention Next: Retention Crystal Ball	WARNING	Enabled	60	1 time	2026-06-14 16:18	Open Retention Crystal Ball
Early Churn Pattern early_churn High churn in first 30 days	Churn Next: Retention Crystal Ball	CRITICAL	Enabled	25	1 time	2026-06-14 13:18	Open Retention Crystal Ball
Churn Acceleration churn_acceleration Churn rate accelerating over 3 periods	Churn Next: Retention Crystal Ball	WARNING	Enabled	70	1 time	2026-06-14 10:18	Open Retention Crystal Ball
Critical Payment Failure Rate payment_failures_critical Failed payment rate above 15%	Payments Next: Failed Payments	CRITICAL	Enabled	18	1 time	2026-06-14 07:18	Open Failed Payments
Dunning Optimization Needed dunning_needed Failed payments above benchmark, suggest dunning workflow	Payments Next: Failed Payments	INFO	Enabled	120	1 time	2026-06-14 04:18	Open Failed Payments
Payment Recovery Opportunity payment_recovery_opportunity High failed payment amount suggests recovery potential	Payments Next: Failed Payments	WARNING	Enabled	55	1 time	2026-06-14 01:18	Open Failed Payments
Unsustainable Growth unsustainable_growth High acquisition but low retention	Composite Next: Action Center	CRITICAL	Enabled	22	1 time	2026-06-13 22:18	Open Action Center
Leaky Bucket Growth leaky_bucket Growth offset by churn - net customer count flat	Composite Next: Action Center	WARNING	Enabled	45	1 time	2026-06-13 19:18	Open Action Center
Critical Revenue Concentration revenue_concentration_critical Top customers represent >60% of revenue	Revenue Next: Revenue Trends	CRITICAL	Enabled	12	1 time	2026-06-13 16:18	Open Revenue Trends
Monthly Churn - Annual Recommendation monthly_churn_recommendation High churn on monthly plans - suggest annual migration	Composite Next: Action Center	INFO	Enabled	90	1 time	2026-06-13 13:18	Open Action Center
Cash Flow Optimization cash_flow_optimization High monthly ratio suggests cash flow improvement opportunit...	Revenue Next: Revenue Trends	INFO	Enabled	170	1 time	2026-06-13 10:18	Open Revenue Trends

How It Works

1. Define Rules

Create rules using conditions like churn_rate > 0.08.

2. Auto-Evaluation

Rules are evaluated every 5 minutes against your metrics.

3. Get Alerts

When triggered, alerts appear in your operator workflow.