Audits · Checklist
Pricing & Packaging Audit
Check whether your pricing structure is set up to support healthy expansion revenue and clear upgrade paths.
About this audit
Pricing structure has an outsized effect on expansion revenue and NRR — a well-designed set of tiers with a clear upgrade path makes growth from existing customers easy; a confusing or rigid structure leaves that revenue on the table.
This audit is lighter than the others — it's a quick structural check on plan tiers, upgrade experience, and whether your value metric scales naturally with the value customers get.
Frequently Asked Questions
What's a reasonable annual discount?
15-20% off the monthly-equivalent price is a common, reasonable range. Much less doesn't meaningfully incentivize annual commitment; much more can train customers to expect steep discounts and erode margin.
What is a 'value metric' in pricing?
It's whatever you charge based on — seats, usage volume, API calls, active users. A good value metric scales up naturally as the customer gets more value from the product, so pricing grows in step with the customer's success rather than needing manual renegotiation.
Fix what this audit finds
Turn your results into an action plan with the Pricing Experiment Blueprint Builder.
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